"Three Products Certification" Play a "Green Card" in the Development of Modern Agriculture

"Now people's living consumption levels are getting higher and higher, and the quality and safety requirements of agricultural products are also getting higher and higher. After the strawberry, cucumber and other agricultural products grown by our cooperatives have passed the" Sanpin "certification, they have become more popular in the market, and the planting efficiency has skyrocketed. Said the head of the cooperative.

Creating brands and increasing the added value of agricultural products are effective ways to develop modern agriculture and promote agricultural efficiency. In the context of the comprehensive implementation of the "green development concept" in all walks of life, our city has scientifically planned a new path for agricultural development. Focusing on the "green ecological organic" brand, it has strengthened brand certification, standardized production, agricultural product promotion, and agricultural capital supervision to achieve With the transformation and upgrading of traditional agriculture to modern agriculture, the city's modern agriculture is “green” and full of vitality.

The so-called "three products" certification is an important means for our city to play a "green card" in agricultural development. According to the person in charge of the Law Enforcement Brigade of the Municipal Agricultural Bureau, "three products and one standard" agricultural products are government-led public brands of safe and high-quality agricultural products. Agricultural products that have passed the "Sanpin" certification can be sold at prices 10% to 30% higher than ordinary products, and some products can be more than doubled. This will undoubtedly effectively increase the net operating margin for agricultural product production and processing enterprises.

Based on this concept, in recent years, the city has actively guided agricultural product producers to carry out "three products and one standard" certification, and encouraged enterprises to improve product quality and build their own brands. In addition, increase investment in technology, promote the construction of agricultural standardization, and ensure the safety, quality, and pollution-free quality of agricultural products. Data show that as of the end of February, the city's agricultural standardization base area has reached 600,000 mu; the total number of "three products and one standard" certification has reached 196, and the proportion of the "three products" certification area has reached 48%. Among them, “Tengzhou Potato”, “Tengzhou Chinese Cabbage” and “Liucun Crisp Pear” have successively obtained national geographical indication certification.

In order to sell the produced green agricultural products, our city promotes the brand through various promotional methods such as expositions, trade fairs, and investment promotion associations to increase public awareness and reputation of the brand image of "Tengzhou Agricultural Products". At the same time, various forms of agricultural industrialization organizations are established, using the "leading" organization driving mode, with interests as the link, and brand as the carrier, around an industry or product, by fostering various subjects to promote brand value. At present, the Municipal Agricultural Bureau has organized more than 100 enterprises and more than 300 products to participate in more than 10 exhibitions such as the China International Agricultural Fair and China Green Food Expo.

"Our company promotes its brand through participation in fairs and exhibitions. At present, the supply of products is in short supply." Qian Guangling, principal of Baimaiqi Food Co., Ltd. said. The company is a flour processing company in our city. After its products passed the green food certification and participated in the exhibition, its popularity became higher and higher, and the flour production volume doubled.

In terms of agricultural resources supervision, the city has established a “two-account, two-vote, one-card, one-book” system in all agricultural resource operating units to implement registration and filing of agricultural chemical inputs to ensure the quality and safety of agricultural products from the source. At present, the city has set up more than 40 registered pesticide business units, and informed that it has operated more than 1,460 pesticide products, and the agricultural product qualification rate has reached 99.8%.