At present, my country’s farm corn combine harvester market is at a critical turning point. Although all signs indicate that, stimulated by the strong pull of rigid demand and agricultural machinery subsidies, the market demand for corn harvesting machinery will increase in volume. The increase in digits.
However, the development practice of my country's farm corn combine harvester market has also proved that the rapid development of corn harvesting machinery is still inseparable from the support of the government, the promotion of manufacturers and distributors, and the improvement of consumer market awareness. These three forces will jointly support the future corn harvest The blue sky of the machinery market.
First of all, government support is the key to ensuring the rapid development of the farm corn combine harvester market. Practice has proved that the advent and promotion of any new agricultural machinery without government support and promotion will become very difficult, even in the current market economy. In recent years, the Chinese government has greatly accelerated the development of the farm corn combine harvester market through agricultural machinery subsidies.
Secondly, production companies and distributors are levers for the rapid development of farm corn combine harvester. Whether the market can develop rapidly and whether it can quickly enter the growth period, manufacturers and distribution companies shoulder important responsibilities, that is, to produce products that meet market needs, and at the same time, distributors should use the advantages of the terminal to shoulder the responsibility of improving consumers’ harvest of corn. The important task of machine awareness. This requires production and distribution companies to participate in on-site conferences and exhibitions to increase product awareness and popularity. Second, we must increase product research and development efforts, public technical problems, and produce products that meet market needs.
Third, we must focus on product quality, focus on the market, revolve marketing around the market, and revolve production around marketing. Instead of passively adapting to the market and waiting for the market, we should actively cultivate and guide the market. Fourth, we must do a good job in service. Specifically, we must not only help consumers do after-sales service, but also help them obtain economic benefits after purchasing the machine. For example, in terms of cross-regional operations for some companies, providing consumers with free cross-regional operations information support is a typical marketing case.
Finally, improving consumer awareness is the basis for market cultivation. Market research shows that in my country's corn planting areas, consumers' awareness of corn mechanical harvesting is quite different. On the one hand, corn harvesters are inseparable from areas such as Zibo, Shandong, where corn harvesting is highly mechanized; On the one hand, in areas where the corn machine yield is low, more people are still worried about whether the corn machine harvest will lose a lot, especially whether the crushing rate will rise, which will affect the corn income. It can be seen from this that my country’s farm corn combine harvester market is still in the market introduction period. One of the main tasks of marketing during the introduction period is market cultivation, and the focus of cultivation is to educate consumers on the market and products. So as to improve consumers' awareness of the product, especially the awareness of the product's benefits.